25 May is Towel Day. While it was originally celebrated in honour of Douglas Adams, the author of the hugely popular ‘The Hitchhiker’s Guide to the Galaxy’, we think towels really do deserve their very own day of celebration.

As an ode to this every day essential throughout the galaxy, and especially in your home, today we celebrate the ways the simple towel can bring joy to your home. 

Bring personality to your bathroom

Towels are a great way to refresh the look of your bathroom. Add a pop of colour to your space by replacing your old towels with on trend colourways and prints to update the look. 

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Indulge in ‘Me’ time

There’s nothing like a fresh, clean and fluffy towel after a warm shower or bath to complete your self care moment. From 100% cotton zero twist and ribbed, luxurious Modal to soft and silky bamboo find your perfect towel with our towel buying guide

Beach towels with personality

The right towel for the beach or pool compliments your outfit and has so many uses beyond drying you off. A great towel can be a blanket to sit on, a warm scarf or cosy blanket when the day cools down.

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